Founded (Owned) by our founder, Nawaf Al-Sadi in 1979 in the city of Gaza in Palestine, the company’s main focus was the expansion in the field of food with a presence in Egypt, Jordan, Palestine. The company kept a very successful relationship with factories and suppliers mainly from Turkey as their quality products and close styles and materials match our community. With the situation of Palestine, our founder vision was to expand beyond the borders, where the decision of establishing our office in Turkey for the closer tie-ups with factories and business in Turkey, knowing that we always deal directly with Factories and don’t keep intermediaries for a better and closer relationship in the business.